Classified advertising is one of the many forms of advertising and is most common in newspapers, periodicals or even online and are sometimes free of charge. In newspapers, advertisements are normally short especially on large broadsheets because these ads are charged for by the line. Most publications have classified advertisements sections and are normally grouped in various categories or classes. Essentially, classified advertisements are a lot cheaper than those big display advertisements commonly used by businesses. With classified ads, you can place ads about your personal items that you wish to sell.
Classified ads are generally charged according to its length, depending on the publication where these ads may appear. Normally, these ads are only composed of short texts describing the items to be sold, along with the contact number and other vital information like your name, your address and your contact number. They do not have graphics although at times, logos may be used.
Classified advertising is grouped within a broadsheet under headings that classify the service or product being offered. These ads come in two forms—the classified display advertising and the printed classified ads. The former is usually found with bigger amounts of graphical details and are included among text listings, while the latter are normally provided in just a few lines in length and simply filled with abbreviation so as to save money and space.
Writing Effective Classified Ads. The key to achieving a successful classified advertising is to have an effective method of approach. It all boils down into four things: good service or product, impressive ad copy, the right market, and constant repetition. The item you intend to sell or service you plan to provide is a critical part for your equation of successful advertising. The first most important thing to consider in your classified advertising campaigned is to have a good ad copy. Understand how important it is to have an advertisement that illicit positive response from possible and interested buyers.
An effective classified ad should contain three major parts: the headline, the body, and the call to action alongside the right contact information. The headline is very crucial because this is where you can make or break your reader’s attention. The headline should be able to spark the interest of your buyer; otherwise, you will end up having an ad that readers will not read. Create headlines that are catchy and can encourage your readers to do something. Make it real and believable. Headlines like “Save $$$$ on your grocery bills!”, or “Earn up to $5,000 a month!”, are good enough to catch your reader’s attention.